How to Handle UGC Usage Rights for Regulated Products
User-generated content (UGC) can be a goldmine for brands, especially in highly regulated product categories such as hemp, CBD, and health-adjacent products. However, managing usage rights for UGC in these categories is fraught with legal, ethical, and operational challenges. Brands must navigate complex compliance requirements, FTC regulations, and sensitive claims restrictions to avoid costly penalties and reputational damage. In this post, we’ll walk through best prac